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Click to STARTup: Email Marketing Best Practices

Click to STARTup: Email Marketing Best Practices

Email marketing is one of the most impactful ways to reach and engage your audience, especially in 2020.

In this episode of Click to STARTup, Brad Pécot, Director of Marketing with Golfballs.com, joins us to share his tips for effective email marketing strategies for your business. Watch now!

Click to STARTup is a video series where we take our most frequently asked questions from startup founders and small business owners and answer them in

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Click to STARTup: How to Make "DIY" Videos for Your Business

Click to STARTup: How to Make "DIY" Videos for Your Business

In this episode of Click to Startup, Mark Tassin, Creative Director with Rooted Consulting, joins us to share his top suggestions for creating quality videos with little-to-no budget or equipment for your business. Click here to watch now! 

Click to Startup is a video series where we take our most frequently asked questions from startup founders and small business owners and answer them in quick and easy how-to videos. If you would like to submit a question on an

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Click to STARTup: Using Analytics to Make Smart Content Decisions

Click to STARTup: Using Analytics to Make Smart Content Decisions

Welcome to Click to STARTup! A video series where we take our most frequently asked questions from startup founders and small business owners and answer them in quick and easy how-to videos.

In our first episode, Meg Hawley, Campaign Manager & Education Coordinator with Klout 9 digital marketing agency, joins us to discuss using analytics to make smart content decisions! Check out Meg's video and the rest of the Click to STARTup series on our YouTube

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Opportunity Machine Launches New Video Series ‘Click to STARTup’

Opportunity Machine Launches New Video Series ‘Click to STARTup’

Opportunity Machine is partnering with local subject matter experts to bring small business owners and startup founders a new video series titled ‘Click to STARTup.’ These experts will answer entrepreneurs’ most frequently asked questions via quick and easy how-to videos.

“The demand for business education content offered through virtual channels has skyrocketed over the last few months,” said Destin Ortego, Director of Opportunity Machine. “Webinars and virtual meetings have been a great way to support our local businesses and entrepreneurs, but we are seeing

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Three Strategies to Extend Your Runway

Three Strategies to Extend Your Runway

As we shift from crisis-mode to planning for the future, what are your strategies for extending your business’ runway and cutting your burn rate? This was the topic of discussion in last week's session of The Resiliency Series where Lafayette business owner, Ericka H. Dees, CPA shared her top three suggestions for reducing expenses:  

  1. Always look at challenges as opportunities to get better. Here is a perfect opportunity to understand what types of expenses are contributing to your

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Three Ways to Cut Your Marketing Costs

Three Ways to Cut Your Marketing Costs

Now is the time to get creative and find cost-effective ways to improve your top line with your marketing. In last week's session of The Resiliency Series , "Cutting the Burn & Extend Your Runway," we invited hampr founder and CEO, Laurel Hess, to share her advice on how to pivot your marketing strategy to be more budget-friendly. Here is what she had to say:

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COVID-19 Business Resources and Guidance

COVID-19 Business Resources and Guidance

It’s vitally important to support local businesses when times are tough. In Lafayette, not only are we facing the impact of the COVID-19 outbreak, we are facing a new oil crunch just as the region is emerging from the 2014 downturn. We all have a role to play in supporting our local businesses and their employees—who are our friends, families and neighbors. I encourage you to support your favorite local retailer, service provider, or other business over the coming weeks and months.
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Opportunity Machine 2019 in Review

Opportunity Machine 2019 in Review

2019 was a remarkable year for the Opportunity Machine. We experienced strident growth in many areas – including a 33% jump in membership – and kicked off the inaugural Innovate South conference, a three-day event that welcomed entrepreneurs from across the country.

The OM, with the support of our parent organization, the Lafayette Economic Development Authority, laid plans for 2020 and beyond for an innovation center in downtown Lafayette. The OM’s future home will provide more space and state-of-the-art technology

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Winner of Get Started Medical pitch competition takes home $20,000

Winner of Get Started Medical pitch competition takes home $20,000

Knoxville, Tennessee medical device startup Winter Innovations placed first in the Get Started Medical pitch, a Shark Tank-style pitch to a panel of healthcare judges. Winter Innovations bested seven other competitive startups, chosen from a very long list of applicants, and was awarded $20,000 for first place.

Winter Innovations' mission is to create simple orthopedic solutions to improve patient outcomes. Co-Founder, Lia Winter, won the Get Started Medical Pitch Competition during Innovate South for their patent-pending surgical needle, EasyWhip. This surgical suturing needle will be

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Don’t just take our word for it: What others thought of Innovate South this year

Don’t just take our word for it: What others thought of Innovate South this year

Observations from those who were there:

  • “Lafayette has a lot to offer, more than you could ever have imagined. Innovate South was a unique window into the entrepreneurial spirit of one of the Gulf's hidden gems,” said Gregarious Narain, founder of more than a dozen companies over the last 25 years. Narain was a keynote speaker.
  • “Meaningful takeaways and accessible conversations were threaded into Innovate South, which made this experience stand out to me as a speaker, panelist, and attendee,” said Sarah Sharif, another keynote speaker and founder of Experimental Civics.
  • Dr. Ryan Cazares, Scott Eye Care: "The

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