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Small Business Boot Camp

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Description

Opportunity Machine's Small Business Boot Camp is designed to help entrepreneurs and small business owners by providing a framework to learn about the basics of running a business.

Classes will take place every Tuesday from 6:00pm-7:30pm for nine weeks (May 28 - July 23). It's FREE to attend, but registration is required due to limited seating. Please make sure you register for each individual session you plan to attend.
Session Schedule:
May 28 - Develop Your One Phrase Business Strategy (Tom Cox)
June 4 - Social Media Content Creation (Destin Ortego)
June 11- Build Your Brand and Rule the World (Jaci Russo)
June 18 - Pricing Products and Services (Joby John)
June 25 - How to Use Storytelling for Social Media and PR Success (Rodney Hess)
July 2 - Sales for Startups and Small Businesses (Reece Theriot)
July 9 - Online Marketing (Rally Marketing)
July 16- Legal: Why You're Not Your Company When Liability Looms (Brandon Bradley)
July 23- Accounting: Measuring Results for Success (Trae Opry)



Session Descriptions:
Develop Your One Phrase Business Strategy
Tom Cox, founder and CEO of Golfballs.com, will share the details of his company’s unique business strategy that has proven to be successful in the highly competitive golf retail market. Come prepared to discuss your current business strategy in a roundtable format!

Social Media Content Creation
This class will review the best practices for creating engaging, relevant, and consistent content on social media platforms.
In this 1.5 hour class, you will learn:
  • How to pick a platform(s) that is most appropriate for your business
  • How to test different types of content to find out what your target audience actually wants
  • What are the 6 main reasons for content going viral and how to implement them into your content
  • How to effectively use hashtags
  • How the Facebook and Instagram algorithms work
  • Best practices for initial formatting of content on your chosen platform(s)
The concepts learned in this class are intended to help increase growth and engagement organically without the immediate need for a marketing budget.

Build Your Brand and Rule the World
Advertising, marketing, communications, social media, facebook ads, flyers, public relations, email campaigns, word of mouth, online review, tv, radio, newspaper, billboards…where do you even begin? How do you avoid wasting precious resources – money, time, money, and mostly money? It all begins (and ends) with building a brand. Who is your target audience? What message should you use to connect with them? Where do you put that message? Building your brand begins from the inside out. And it’s crucial to building your business.

Pricing Products and Services
Are you having difficulties knowing how to price your product? Does your small business need a value for its services? Join Dr. Joby John, professor in the Department of Marketing and Hospitality at UL, as he constructs a pricing decision for your service and/or your product. By calculating breakeven and understanding 3 main pricing strategies, you’ll have better insight on giving your products and services the value that is deserved.

How to Use Storytelling for Social Media and PR Success
Around a campfire, dinner table or maybe even the latest Netflix rom-com – stories can keep us captivated and leave us speechless. Simply posting on Facebook or sending out your latest press release isn't enough. Storytelling is one of most basic aspects of humanity and you may be missing out on some serious exposure by not leveraging it. In this talk, Rally Marketing Vice President Rodney Hess will give you actionable tactics on how to use storytelling for social media and PR success.

Sales for Startups and Small Businesses
If you’re just starting out as a sales professional or business owner, and would like to close more deals and sign up more clients, or if you've been a sales professional for some time and are looking to pick up a few tips along the way, this class is for you. By taking this class, you'll learn more about a systematic way to sell your product or service, a process fit to your company in finding what works in your cell cycle and what to do about it.

Online Marketing

Legal: Why You're Not Your Company When Liability Looms
Taught by Loyola Law graduate and local real estate attorney, Brandon Bradley, this class provides business law education on topics including entity differences, individual vs. entity liabilities, liability coverage, risk management, employment contracts, as well as products liability and worker's compensation. As a business owner, there are many questions and concerns to bring to the attention of those who know just how to answer, and this is your opportunity!

Accounting: Measuring Results for Success
Join Trae O'Pry, CPA and CVA at Broussard Poche LLP, here at the OM to fulfill a better understanding of the basics of accounting. From basic concepts of account types to inputting and paying invoices, from a program to reconciling a bank statement, this class is your opportunity to gain more of an understanding on your accounting and financial needs as a small business owner. Allow Trae to answer any specific questions you may have for your own business, therefore steering you in the right direction for what's to happen next for your books!


RSVP for this Event RSVP for this Event

Date

July 23


Time

6:00pm-7:30pm


Location

537 Cajundome Blvd., Suite 111
Lafayette, LA 70506


Category


Share

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\n

Description

\n
\n
Opportunity Machine's Small Business Boot Camp is designed to help entrepreneurs and small business owners by providing a framework to learn about\n the basics of running a business.\n
\n
Classes will take place every Tuesday from 6:00pm-7:30pm for nine weeks (May 28 - July 23). It's FREE to attend, but registration is required due\n to limited seating. Please make sure you register for each individual session you plan to attend.\n
Session Schedule:\n
May 28 - Develop Your One Phrase Business Strategy (Tom Cox)\n
June 4 - Social Media Content Creation (Destin Ortego)\n
June 11- Build Your Brand and Rule the World (Jaci Russo)\n
June 18 - Pricing Products and Services (Joby John)\n
June 25 - How to Use Storytelling for Social Media and PR Success (Rodney Hess)\n
July 2 - Sales for Startups and Small Businesses (Reece Theriot)\n
July 9 - Online Marketing (Rally Marketing)\n
July 16- Legal: Why You're Not Your Company When Liability Looms (Brandon Bradley)\n
July 23- Accounting: Measuring Results for Success (Trae Opry)\n
\n
\n
\n
\n
Session Descriptions:\n
Develop Your One Phrase Business Strategy\n
Tom Cox, founder and CEO of Golfballs.com, will share the details of his company’s unique business strategy that has proven to be successful\n in the highly competitive golf retail market. Come prepared to discuss your current business strategy in a roundtable format!\n
\n
Social Media Content Creation\n
This class will review the best practices for creating engaging, relevant, and consistent content on social media platforms.\n
In this 1.5 hour class, you will learn:\n
\n
    \n
  • How to pick a platform(s) that is most appropriate for your business
  • \n
  • How to test different types of content to find out what your target audience actually wants
  • \n
  • What are the 6 main reasons for content going viral and how to implement them into your content
  • \n
  • How to effectively use hashtags
  • \n
  • How the Facebook and Instagram algorithms work
  • \n
  • Best practices for initial formatting of content on your chosen platform(s)
  • \n
The concepts learned in this class are intended to help increase growth and engagement organically without the immediate need for a marketing\n budget.\n
\n
Build Your Brand and Rule the World\n
Advertising, marketing, communications, social media, facebook ads, flyers, public relations, email campaigns, word of mouth, online review,\n tv, radio, newspaper, billboards…where do you even begin? How do you avoid wasting precious resources – money, time, money, and mostly\n money? It all begins (and ends) with building a brand. Who is your target audience? What message should you use to connect with them? Where\n do you put that message? Building your brand begins from the inside out. And it’s crucial to building your business.\n
\n
Pricing Products and Services\n
Are you having difficulties knowing how to price your product? Does your small business need a value for its services? Join Dr. Joby John,\n professor in the Department of Marketing and Hospitality at UL, as he constructs a pricing decision for your service and/or your product. By\n calculating breakeven and understanding 3 main pricing strategies, you’ll have better insight on giving your products and services the value\n that is deserved.\n
\n
How to Use Storytelling for Social Media and PR Success\n
Around a campfire, dinner table or maybe even the latest Netflix rom-com – stories can keep us captivated and leave us speechless. Simply posting\n on Facebook or sending out your latest press release isn't enough. Storytelling is one of most basic aspects of humanity and you may be missing\n out on some serious exposure by not leveraging it. In this talk, Rally Marketing Vice President Rodney Hess will give you actionable tactics\n on how to use storytelling for social media and PR success.\n
\n
Sales for Startups and Small Businesses\n
If you’re just starting out as a sales professional or business owner, and would like to close more deals and sign up more clients, or if you've\n been a sales professional for some time and are looking to pick up a few tips along the way, this class is for you. By taking this class, you'll\n learn more about a systematic way to sell your product or service, a process fit to your company in finding what works in your cell cycle and\n what to do about it.\n
\n
Online Marketing\n
\n
Legal: Why You're Not Your Company When Liability Looms\n
Taught by Loyola Law graduate and local real estate attorney, Brandon Bradley, this class provides business law education on topics including\n entity differences, individual vs. entity liabilities, liability coverage, risk management, employment contracts, as well as products liability\n and worker's compensation. As a business owner, there are many questions and concerns to bring to the attention of those who know just how\n to answer, and this is your opportunity!\n
\n
Accounting: Measuring Results for Success\n
Join Trae O'Pry, CPA and CVA at Broussard Poche LLP, here at the OM to fulfill a better understanding of the basics of accounting. From basic\n concepts of account types to inputting and paying invoices, from a program to reconciling a bank statement, this class is your opportunity\n to gain more of an understanding on your accounting and financial needs as a small business owner. Allow Trae to answer any specific questions\n you may have for your own business, therefore steering you in the right direction for what's to happen next for your books!\n
\n
\n
\n
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Automating Security in AWS Infrastructure Deployments\n
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The Cloud has introduced the concept of Infrastructure as Code. You can now spin up or change servers, databases, and entire network boundaries in\n just moments. In a DevOps world you can update your Infrastructure multiple times a week, a day or even in a single hour. But how do you ensure the\n network boundary is secure? How do you know you are not introducing a backdoor for infiltrators to exploit? What guardrails and workflows can you leverage\n to help drive security into your infrastructure deployments? Come to this talk to learn more and to see AWS CodePipeline, AWS CodeDeploy and AWS CloudFormation\n at work.

", "itemId": 17278859, "name": "AWS Tech Talk - Automating Security", "urlWithHost": "http://www.opportunitymachine.org/events/aws-tech-talk-automating-security", "url": "/events/aws-tech-talk-automating-security", "releaseDate": "2019-04-29T00:00:00", "releaseDate_raw": "2019-04-29T15:00:00", "expiryDate": "2019-05-24T00:00:00", "expiryDate_raw": "2019-05-24T15:00:00", "lastUpdateDate": "2019-04-29T10:29:50.993", "lastUpdateDate_raw": "2019-04-30T01:29:50.993", "counter": 1, "weight": null, "commentCount": 0, "editUrl": "/events/aws-tech-talk-automating-security?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=40369&OID=17278859&A=Delete", "deleteParams": "", "delete": "", "Image": "/images/AWS Logo.jpg", "Event Date": "2019-05-23T00:00:00", "Event Date_raw": "2019-05-23T00:00:00", "Time": "6:00pm-7:30pm", "Event ID": "170971", "Location": "Opportunity Machine
Cajundome Blvd., Suite 111
Lafayette, LA 70506", "Category": "lite", "External RSVP Link": "https://www.meetup.com/AWS-Lafayette/events/260449881/" }, { "description": "

Round table discussion open for Q&A of General business start-up questions including but not limited to:\n
\n

\n

", "itemId": 17278856, "name": "Round Table Discussion; Simple steps to starting your business", "urlWithHost": "http://www.opportunitymachine.org/events/round-table-discussion-simple-steps-to-starting-your-business", "url": "/events/round-table-discussion-simple-steps-to-starting-your-business", "releaseDate": "2019-04-29T00:00:00", "releaseDate_raw": "2019-04-29T15:00:00", "expiryDate": "2019-05-22T00:00:00", "expiryDate_raw": "2019-05-22T15:00:00", "lastUpdateDate": "2019-04-29T10:25:05.44", "lastUpdateDate_raw": "2019-04-30T01:25:05.44", "counter": 2, "weight": null, "commentCount": 0, "editUrl": "/events/round-table-discussion-simple-steps-to-starting-your-business?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=40369&OID=17278856&A=Delete", "deleteParams": "", "delete": "", "Image": "/OM-Members-Images/23658914_357552334670297_2279844823966483347_n.png", "Event Date": "2019-05-21T00:00:00", "Event Date_raw": "2019-05-21T00:00:00", "Time": "11:00am-12:00pm", "Event ID": "170969", "Location": "Opportunity Machine
537 Cajundome Blvd., Suite 111
Lafayette, LA 70506", "Category": "lite", "External RSVP Link": "https://www.eventbrite.com/e/round-table-discussion-simple-steps-to-starting-your-business-tickets-61032937158?aff=efbeventtix&fbclid=IwAR20_xQGr_S8JeQ7H1PzMkDWNWTfn7OGRbFULgPpjo7fV9lByJi3gAvDOnk" }, { "description": "

 

\n

Description

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Opportunity Machine's Small Business Boot Camp is designed to help entrepreneurs and small business owners by providing a framework to learn about\n the basics of running a business.\n
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Classes will take place every Tuesday from 6:00pm-7:30pm for nine weeks (May 28 - July 23). It's FREE to attend, but registration is required due\n to limited seating. Please make sure you register for each individual session you plan to attend.\n
Session Schedule:\n
May 28 - Develop Your One Phrase Business Strategy (Tom Cox)\n
June 4 - Social Media Content Creation (Destin Ortego)\n
June 11- Build Your Brand and Rule the World (Jaci Russo)\n
June 18 - Pricing Products and Services (Joby John)\n
June 25 - How to Use Storytelling for Social Media and PR Success (Rodney Hess)\n
July 2 - Sales for Startups and Small Businesses (Reece Theriot)\n
July 9 - Online Marketing (Rally Marketing)\n
July 16- Legal: Why You're Not Your Company When Liability Looms (Brandon Bradley)\n
July 23- Accounting: Measuring Results for Success (Trae Opry)\n
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Session Descriptions:\n
Develop Your One Phrase Business Strategy\n
Tom Cox, founder and CEO of Golfballs.com, will share the details of his company’s unique business strategy that has proven to be successful\n in the highly competitive golf retail market. Come prepared to discuss your current business strategy in a roundtable format!\n
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Social Media Content Creation\n
This class will review the best practices for creating engaging, relevant, and consistent content on social media platforms.\n
In this 1.5 hour class, you will learn:\n
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  • How to pick a platform(s) that is most appropriate for your business
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  • How to test different types of content to find out what your target audience actually wants
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  • What are the 6 main reasons for content going viral and how to implement them into your content
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  • How to effectively use hashtags
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  • How the Facebook and Instagram algorithms work
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  • Best practices for initial formatting of content on your chosen platform(s)
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The concepts learned in this class are intended to help increase growth and engagement organically without the immediate need for a marketing\n budget.\n
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Build Your Brand and Rule the World\n
Advertising, marketing, communications, social media, facebook ads, flyers, public relations, email campaigns, word of mouth, online review,\n tv, radio, newspaper, billboards…where do you even begin? How do you avoid wasting precious resources – money, time, money, and mostly\n money? It all begins (and ends) with building a brand. Who is your target audience? What message should you use to connect with them? Where\n do you put that message? Building your brand begins from the inside out. And it’s crucial to building your business.\n
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Pricing Products and Services\n
Are you having difficulties knowing how to price your product? Does your small business need a value for its services? Join Dr. Joby John,\n professor in the Department of Marketing and Hospitality at UL, as he constructs a pricing decision for your service and/or your product. By\n calculating breakeven and understanding 3 main pricing strategies, you’ll have better insight on giving your products and services the value\n that is deserved.\n
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How to Use Storytelling for Social Media and PR Success\n
Around a campfire, dinner table or maybe even the latest Netflix rom-com – stories can keep us captivated and leave us speechless. Simply posting\n on Facebook or sending out your latest press release isn't enough. Storytelling is one of most basic aspects of humanity and you may be missing\n out on some serious exposure by not leveraging it. In this talk, Rally Marketing Vice President Rodney Hess will give you actionable tactics\n on how to use storytelling for social media and PR success.\n
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Sales for Startups and Small Businesses\n
If you’re just starting out as a sales professional or business owner, and would like to close more deals and sign up more clients, or if you've\n been a sales professional for some time and are looking to pick up a few tips along the way, this class is for you. By taking this class, you'll\n learn more about a systematic way to sell your product or service, a process fit to your company in finding what works in your cell cycle and\n what to do about it.\n
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Online Marketing\n
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Legal: Why You're Not Your Company When Liability Looms\n
Taught by Loyola Law graduate and local real estate attorney, Brandon Bradley, this class provides business law education on topics including\n entity differences, individual vs. entity liabilities, liability coverage, risk management, employment contracts, as well as products liability\n and worker's compensation. As a business owner, there are many questions and concerns to bring to the attention of those who know just how\n to answer, and this is your opportunity!\n
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Accounting: Measuring Results for Success\n
Join Trae O'Pry, CPA and CVA at Broussard Poche LLP, here at the OM to fulfill a better understanding of the basics of accounting. From basic\n concepts of account types to inputting and paying invoices, from a program to reconciling a bank statement, this class is your opportunity\n to gain more of an understanding on your accounting and financial needs as a small business owner. Allow Trae to answer any specific questions\n you may have for your own business, therefore steering you in the right direction for what's to happen next for your books!\n
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